Market timing is essential for getting the best price possible, it is also one of the easiest things to get right. So why would anyone do it wrong?
My clients need a new house. Soon. Their landlords plan on selling the house that they are renting next spring.
They are well qualified and highly motivated. These are the kinds of buyers that sellers (and their agents) dream of.
So I was thrilled when I saw that a house that meets all of their requirements is coming on the market soon.
But when I saw the day the house is expected to be on the market my heart sank.
December 24th.
My clients will be out of town at that time and won't be back for weeks. My hunch is that many other prospective buyers will also be traveling.
Not everyone celebrates Christmas, but many people travel during the last weeks of December. Most schools are out on vacation at that time and work loads tend to slow down. It is a wonderful time for almost everyone, prospective buyers included, to travel.
When your prospective buyers are out of town, you really don't want to put your house on the market at that time.
There are three pillars of selling a house that I call T.A.M.
Timing - Appearance - Marketing
Marketing is my responsibility as an agent.
Appearance is the hard work that the sellers have put in over the years and do put into the last minute finishing touches.
Timing is my favorite because it is simple. As long as you know the dynamics of the market, you opt to sell your house at the best moment possible. It's as easy as sitting down and looking at a calendar.
When I meet with my clients, the very first thing that I do is pull out a calendar to discuss their timing. We check for major holiday conflicts and, sometimes, even the football schedule. We want as many people to be in town as possible and we also want to have their attention.
Who am I and how can I help you?
I'm Tamara Beauchard - realtor
As a top-performing realtor with Re/Max Professionals, I handled nearly $16 million in real estate transactions this past year. I stay on top of the market to ensure that you are confident about the price and the process from our first meeting to the settlement table.